"If you sell the solution, people will fight you" – Sequoia Capital's James Buckhouse speaks to the Surge 02 cohort in San Francisco and weighs in on why selling a problem instead of a solution can be a more effective way to convert people into customers.
“If you sell the solution, people will fight you” – Sequoia Capital’s James Buckhouse speaks to the Surge 02 cohort in San Francisco and weighs in on why selling a problem instead of a solution can be a more effective way to convert people into customers.
