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30.09.2019

Human motivation and category creation

1 minute read By Kunal Shah
kunal shah 1

Kunal Shah, the founder of CRED and FreeCharge, unpacks the difference between creating a new category and building a new product or feature.

 

CRED and FreeCharge Founder Kunal Shah unpacks the difference between creating a new category and building a new product or feature.  “It’s a function of detecting the source of human motivation. That’s when new categories are created.”