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15.09.2021

Do I Need to Make a TV Ad to Build My Brand?

1 minute read By Oliver Lo
Oliver Lo

"Just because you have a brand, does not mean you have to do a TV ad." So, when should a startup consider making a TV ad? And, do you even need one? Surge’s Oliver Lo helps founders think through this and weighs in on why brand building could have a deeper impact than advertising.

“Just because you have a brand, does not mean you have to do a TV ad.” So, when should a startup consider making a TV ad? And, do you even need one? Surge’s Oliver Lo helps founders think through this and weighs in on why brand building could have a deeper impact than advertising.