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Know Your Users

Know Your Users

Surge is running a series of learning sessions designed for founders who are laying their company’s foundations and raising early-stage funding. Each session, we’ll cover a different topic that is essential for early-stage founders’ company-building journey. What you’ll get from this session: Who to build for: The core of a good product is a deep articulation of the problem statement, who you are building for and why this problem matters to them. What to build: Understanding why a customer cares about a problem and wants an outcome enables you to consider more creative and possibly more effective solutions than you’d consider if you focused simply on a tech or solution. Driving outcomes for your users with your product: Knowing your users and their problems helps us prioritize what we build and through our products drive outcomes and transformation for a user

Surge is running a series of learning sessions designed for founders who are laying their company’s foundations and raising early-stage funding. Each session, we’ll cover a different topic that is essential for early-stage founders’ company-building journey.

 

“Start with the problem.” Defining the problem you’re setting out to solve is the first step to a successful product.  A great problem statement provides this definition and supercharges the product building process. It inspires and guides all teams within your startup, it makes evaluation of opportunities and priorities simpler, and it provides direction for what’s next.

 

Every founder hopes their product will transform their customers’ lives. But many products may fail to take off because of a lack of clarity on the problem the startup is helping users solve – and WHY people will use that particular product to solve it.

 

We want to keep this session interactive, so we are offering limited slots to startup founders only.

 

What you’ll get from this session:

  • Who to build for: The core of a good product is a deep articulation of the problem statement, who you are building for and why this problem matters to them.
  • What to build: Understanding why a customer cares about a problem and wants an outcome enables you to consider more creative and possibly more effective solutions than you’d consider if you focused simply on a tech or solution.
  • Driving outcomes for your users with your product: Knowing your users and their problems helps us prioritize what we build and through our products drive outcomes and transformation for a user

👉 When? 14 July 2021, 4.30 – 6.00 pm IST / 6.00 – 7.30 pm WIB / 7.00 – 8.30 pm SGT

👉 Where? Online (We all are #stayingathome)

Date
Jul 14 2021
Time
Location
About the speakers
Joylita Saldanha
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Know Your Users
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